2015 Annual Report

Welcome to the 2015 annual report for the American Motorcyclist Association. We are employing a contemporary, streamlined approach for this year. We hope our members will find it a fresh alternative from past, more traditional annual reports.

I am pleased to report that 2015 was a resilient year for your association. We continued to modernize the way we do business, while improving the services and benefits we provide members. As a result, we are better capable to fulfill our mission to promote the motorcycle lifestyle and protect the future of motorcycling.

Nowhere are these efforts more important than motorcyclists’ rights. Our communication efforts, particularly on the electronic front, reached new heights in 2015. The AMA sent AMA Action Alert subscribers and election officials a total of 3.7 million emails and facilitated more than 40,000 petition signatures in 2015. That was above and beyond more than 85,000 physical letters. We anticipate to continue to grow our electronic efforts in the future, and this is reinforced by the growth in service subscribers, which increased by 32,191 in 2015.

While the main issues we continued to address were familiar—lane splitting, unsafe levels of ethanol in fuel, responsible off-highway vehicle public land access—new fronts opened up. One of the most important of these was the prospect of driverless cars and few signs that automobile companies, or the government agencies that regulate them, are giving motorcyclists’ much thought.

AMA-sanctioned competition was steady in 2015. Although the number of individual amateur sanctions remained flat as racers continued to be discerning with their competition dollars, we saw active participation in numerous disciplines. One highlight of the year was Ryan Sipes performance at the 2015 International Six Days Enduro, where the U.S. World Trophy Team rider was the top finisher—a feat never before accomplished by an American. For his historic accomplishment, Sipes was named the AMA Athlete of the Year.

In terms of professional racing, MotoAmerica celebrated its second year as the home of the AMA Superbike Championship. The AMA could not be more pleased with the successful transition of the champions to the new series, managed by three-time 500cc World Champion and two-time AMA Superbike Champion and AMA Motorcycle Hall of Famer Wayne Rainey and his partners Chuck Aksland, Terry Karges and Richard Varner.

In 2015, the AMA Motorcycle Hall of Fame Induction Ceremony returned to the American International Motorcycle Expo in Orlando, Fla. The event was a wonderful backdrop for the ceremony, which has become one of motorcycling’s premier gala events.

In financial terms, we continue to feel the effects of the anemic economic recovery that has impacted many enthusiast membership groups, as well as the steeper decline suffered by the motorcycle industry. However, I can report that any decline in AMA membership resulting from this economic weakness has waned, and indeed we saw a slight uptick in membership in fiscal year 2015 as we continued to roll out new member acquisition and retention programs. By April 2015, AMA membership reached 214,517—about an 1,100 increase over the end of the previous fiscal year.

Member service is at the heart of our efforts here at the AMA. While some of this work, such as our new website, additional affinity cards and changes to our membership structure are quite visible, other efforts go unnoticed in the background. In 2015, we implemented a number of operational-, facilities- and IT-related initiatives to improve our behind-the-scenes efficiency.

Once again, I hope you enjoy this new format for the annual report. If you have any questions, please don’t hesitate to contact us at memberservices@ama-cycle.org.

Ride safe,

Rob Dingman
President and CEO
American Motorcyclist Association