The American Motorcyclist Association
URL for this article: www.amadirectlink.com/news/story.asp
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Spread the word: 'Think. Ride'Posted February 11, 2010
The AMA is pleased to provide the following resources for the "Think. Ride." public service campaign. The audio, print and web messages supplement the responsible-riding and driver-awareness videos announced in October 2009 in cooperation with actor and AMA Board of Directors member Perry King. The new assets include full- and half-page print advertisements that promote responsible off-highway recreation, quieting excessively loud motorcycle exhausts, and avoiding drinking and riding. Four 15- to 20-second radio spots deliver the same messages, as well as encourage automobile and truck drivers to avoid distracted driving and keep an eye out for motorcycles on the road. Media outlets are encouraged to download and utilize these resources to help spread the message of responsible motorcycling.
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