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AMA Racing Press Release

Contact: James Holter
Phone: (614) 856-1900, EXT. 1280
E-mail: jholter@ama-cycle.org

FOR IMMEDIATE RELEASE

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Helmet House hooks up Rich Oliver's Mystery School with Cortech gear

March 25, 2013

The following is an industry press release...

CALABASAS HILLS, CA: Helmet House, Inc., one of the largest powersports apparel and gear distributors and manufacturers in the United States, announced today it is expanding its sponsorship of the Rich Oliver’s Mystery School through its Cortech brand of performance motorcycling gear.   The sponsorship will include comprehensive product support for the school using Cortech boots, gloves and pants to train students in Mystery School training sessions.  Joint promotion work will also be included as a Cortech Rich Oliver Mystery School Sweepstakes promotion is planned for the second half of 2013.

“We are thrilled for Cortech to sponsor Rich Oliver’s Mystery School at an all-new level for 2013.  Rich’s leadership role in riding and racing instruction is a perfect fit for Cortech, providing key exposure of our products to one of the widest arrays of riding enthusiasts, club racers, professional riders and motor officers that any school can offer instruction to,”   said Richard Kimes, Helmet House’s Chief Marketing Officer.  Helmet House’s Cortech products were deemed by Rich to be the perfect equipment for the type of riding instruction the Mystery School offers riders.

“I’m very pleased that Helmet House is going to increase the product support for the Mystery School”, states school owner Rich Oliver,   “since we teach street, track day and Police Officers advanced riding skills in the dirt on off-road motorcycles, most of our customers don’t have any off-road riding gear of their own and decide instead to take advantage of our gear rental program.  We’ve had rave reviews about the comfort, fit, quality and durability of the Cortech Latigo RR Road Racing boots, the GX Sport Pants and the Cortech DX gloves that we are now able to provide our students through our partnership with Helmet House, Inc. and Cortech.  The Cortech products are a fantastic addition to our school, and by featuring such high quality riding gear in our gear rental program we can continue to provide our students the best possible experience when they ride and train with us!” added Oliver.



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