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AMA Racing Press Release

Contact: James Holter
Phone: (614) 856-1900, EXT. 1280
E-mail: jholter@ama-cycle.org

FOR IMMEDIATE RELEASE

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AMA welcomes Yamaha as title sponsor of Yamaha AMA Motorcycle Hall of Fame Breakfast at Daytona, presented by Motul, during Bike Week

March 01, 2013

PICKERINGTON, Ohio -- Yamaha, the brand that carried AMA Motorcycle Hall of Famer Scott Russell to two victories in the famed Daytona 200, will be the 2013 title sponsor of the Yamaha AMA Motorcycle Hall of Fame Breakfast at Daytona, presented by Motul, on Friday, March 15, at 7 a.m. in the Daytona 500 Club on the infield at Daytona International Speedway in Daytona Beach, Fla.

Russell, who won the Daytona 200 five times, plus numerous AMA roadracing championships and a World Superbike title, will be the featured guest.

Tickets for the breakfast, the proceeds from which support the Hall of Fame and its mission to promote motorcycling's heritage and history to this and future generations, are available now at www.motorcyclemuseum.org.

Taking place during 2013 Daytona Bike Week, the fundraising breakfast will include a live interview with Russell on stage, an audience Q&A period and an autograph session with the AMA Hall of Famer and Daytona 200 legend. Longtime race announcer Ben Cheatwood will interview Russell.

"With his 1997 and 1998 wins on the high banks of Daytona, Scott Russell and Yamaha are forever linked in the history of the highest levels of motorcycle racing," said Jeff Heininger, chairman of the American Motorcycle Heritage Foundation, which oversees the Hall of Fame. "We are honored that Yamaha has stepped up to support Scott, and all of our Hall of Famers, by being the title sponsor of the Yamaha AMA Motorcycle Hall of Fame Breakfast at Daytona, presented by Motul."

Yamaha General Manager of Communications Bob Starr said that supporting Russell and the Hall of Fame was a no-brainer.

"Scott's achievements have contributed immensely to the racing heritage of the Yamaha brand, and just like any of our past racers, he remains to this day a significant part of our family," said Starr. "The fact that he continues to pass along his knowledge and expertise to others through the prestigious Yamaha Champions Riding School shows the true spirit and character of Scott Russell, and we are indeed proud to have him in our family!"

Russell's Daytona 200 wins are among the most impressive Daytona 200 finishes ever. His 1995 victory, which came after an opening lap crash that saw him remount in last place and battle for 199 miles to win over Carl Fogarty, is perhaps his best remembered. The photo of Russell jumping over his fallen bike to remount made the cover of Cycle World magazine, and cemented the Georgia native as a bona fide roadracing hero to millions of fans worldwide.

For details and ticket information about the Yamaha AMA Motorcycle Hall of Fame Breakfast at Daytona, presented by Motul, please visit www.motorcyclemuseum.org

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About the American Motorcyclist Association

Since 1924, the AMA has protected the future of motorcycling and promoted the motorcycle lifestyle. AMA members come from all walks of life, and they navigate many different routes on their journey to the same destination: freedom on two wheels. As the world's largest motorcycling rights organization, the AMA advocates for motorcyclists' interests in the halls of local, state and federal government, the committees of international governing organizations, and the court of public opinion. Through member clubs, promoters and partners, the AMA sanctions more motorsports competition and motorcycle recreational events than any other organization in the world. AMA members receive money-saving discounts from dozens of well-known suppliers of motorcycle services, gear and apparel, bike rental, transport, hotel stays and more. Through its support of the Motorcycle Hall of Fame Museum, the AMA preserves the heritage of motorcycling for future generations. For more information, please visit AmericanMotorcyclist.com.