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AMA Racing Press Release

Contact: James Holter
Phone: (614) 856-1900, EXT. 1280
E-mail: jholter@ama-cycle.org

FOR IMMEDIATE RELEASE

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Mtn. Dew Is 2013 title sponsor of the AMA ATV Motocross National Championship Series

January 22, 2013

Mtn. Dew is the title sponsor of the 2013 Mtn. Dew ATV Motocross National Championship, sanctioned by AMA, America's most prestigious and longest standing ATV racing series, MX Sports Pro Racing and the ATVPG report.

“We're very excited to have Mtn. Dew as the title sponsor of ATVMX this season,” says Series Director Dean VanLeeuwen. “Mtn. Dew is one of the biggest names in its industry and we couldn't be more pleased to have them on board to bring a whole new degree of exposure to the sport of ATV motocross racing.”

As a part of Mtn. Dew's partnership with the ATV national series, the “Dew it Here” Fan Zone will be set up at all 10 rounds to provide fans with a place to watch the AMA Pro races refreshed and in style. The “Dew it Here” Fan Zone will house cold Mtn. Dew products during both AMA Pro motos, while showing live timing and scoring on the Mountain Monitor.

“We are extremely excited for Mtn. Dew to be such an integral part of the ATV motocross national series in 2013,” says Rich Gillette. “We're hoping to capitalize on Mtn. Dew's brand awareness and recognition in order to bring notoriety to our sport and further expose ATVMX outside of the industry.”

The 10-round national series kicks off March 23 at Aonia Pass MX in Washington, Ga. For more information, visit www.atvmotocross.com.

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