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AMA Press Release

Contact: James Holter
Phone: (614) 856-1900, EXT. 1280
E-mail: jholter@ama-cycle.org

FOR IMMEDIATE RELEASE

All news

Kawasaki becomes newest OEM participant at 2014 American International Motorcycle Expo

August 12, 2014

The following is an industry press release...

Calif. (August 11, 2014) – Kawasaki Motors Corp., U.S.A. (KMC) establishes itself as the latest OEM to join the growing list of exhibitors showcasing new products at the 2014 American International Motorcycle Expo (AIMExpo). The groundbreaking event returns to the Orange County Convention Center in Orlando, Florida, this October 16-19. 

Kawasaki has chosen the all-in-one platform AIMExpo provides to announce key 2015 products, one of which will make its world debut in Orlando. Attendees will also be able to witness the North American introduction of all-new vehicles in several categories that demonstrate the heritage and dynamic capabilities of Kawasaki Heavy Industries. 


Kawasaki


“AIMExpo demonstrated last year that it can serve as the ideal platform for media and brand activities and Kawasaki will leverage this grand stage to reveal new products, as well as interact closely with dealers and consumers,” explained Kevin Allen, Kawasaki Manager, PR + Brand Experience. “We have some very exciting new product to share and AIMExpo is the perfect place to make these announcements."

Following the unveilings, all products will then be on full display for all to see inside Kawasaki’s booth (#2165) out on the AIMExpo show floor. 

“Kawasaki joins an expanding list of key companies that sees AIMExpo as the perfect means to infuse energy into the powersports business in North America,” said Larry Little, Vice President and General Manager, Marketplace Events Motorcycle Group. “The AIMExpo platform was strategically created for OEM’s to globally launch product to the press and engage their dealer body while also generating excitement among consumers with an immediate look at the brand’s new vehicles. Kawasaki has captured the vision, and we’re elated for them to join us in Orlando in October.”


In addition to Kawasaki, more than 400 exhibitors have committed for 2014 and more are being added daily. Exhibit space allocation is ongoing as AIMExpo continues to cement its place within the powersports marketplace. Exhibitor numbers and interest continues to grow each day and companies looking to take advantage of the AIMExpo platform should contact an AIMExpo Account Manager
toll free at 855-MCShows (855-627-4697).

 
Stay tuned to the newly designed AIMExpoUSA.com
website and keep up to date on the continued progress by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook by visiting the AIMExpo page, and “Follow” on Twitter: @AIMExpo. To receive monthly updates from AIMExpo about new features, free giveaways, interactive opportunities and new product developments, click here to subscribe to our monthly newsletter

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About the American Motorcyclist Association

Since 1924, the AMA has protected the future of motorcycling and promoted the motorcycle lifestyle. AMA members come from all walks of life, and they navigate many different routes on their journey to the same destination: freedom on two wheels. As the world's largest motorcycling rights organization, the AMA advocates for motorcyclists' interests in the halls of local, state and federal government, the committees of international governing organizations, and the court of public opinion. Through member clubs, promoters and partners, the AMA sanctions more motorsports competition and motorcycle recreational events than any other organization in the world. AMA members receive money-saving discounts from dozens of well-known suppliers of motorcycle services, gear and apparel, bike rental, transport, hotel stays and more. Through its support of the Motorcycle Hall of Fame Museum, the AMA preserves the heritage of motorcycling for future generations. For more information, please visit AmericanMotorcyclist.com.