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AMA Press Release

Contact: James Holter
Phone: (614) 856-1900, EXT. 1280
E-mail: jholter@ama-cycle.org


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2014 American International Motorcycle Expo surpasses 400 exhibitor mark with SHOEI Helmets

August 01, 2014

The following is an industry press release...

IRVINE, Calif. (August 1, 2014) – The American International Motorcycle Expo (AIMExpo) has reached a significant milestone by eclipsing the 400th exhibitor mark for the first time in only the show’s second year. AIMExpo exceeded the landmark number with the addition of SHOEI Helmets, a global leader in helmet manufacturing, and continues its impressive drive towards the 2014 event, October 16-19 at Orlando, Florida’s, Orange County Convention Center (OCCC).

The addition of SHOEI serves as the most recent example demonstrating the ever-increasing levels at which the powersports industry has embraced the innovative AIMExpo business model. Combining powersports trade, media and consumer segments is unparalleled and ultimately played a key role in SHOEI’s decision to commit to AIMExpo in 2014. 


Shoei Premium Helmets


“SHOEI is pleased to announce that we will participate at AIMExpo this year. We were very impressed with its success and positive response from the industry, and strongly believe this show will become more and more successful in the coming years,” said SHOEI Safety Helmet Corp. President Hiro Mizushima. “Its ability to reach every aspect of the marketplace is a great opportunity for SHOEI to showcase our products. We are very excited to display our newest product line-up at our booth.”

SHOEI began making general safety helmets in Japan in 1959 and entered the motorcycle industry in 1960, expanding into North America in 1968. SHOEI has always been at the forefront of new helmet safety features and technology, including ventilation and the use of carbon fiber. 

With more than 400 exhibitors, dealer attendees, trade members, media and consumers will have more to see and experience at the 2014 AIMExpo. The expanded exhibitor floor inside the OCCC will showcase hundreds of the most prominent powersports brands while AIMExpo Outdoors! will provide on- and off-road demos, learn-to-ride courses and special events aimed at entertaining attendees.

“Reaching the 400 exhibitor mark is a remarkable sign of the postive growth AIMExpo is experiencing,” said Larry Little, Vice President & General Manager, Motorcycle Group. “We are excited to welcome such a globally respected company like SHOEI as one of our newest exhibitors. Their involvement is a testament to the belief the industry has placed in AIMExpo as well as an encouraging sign of the upward business trend in the marketplace.” 

Exhibit space allocation is ongoing as AIMExpo continues to cement its place within the powersports marketplace. Exhibitor numbers and interest continues to grow each day and companies looking to take advantage of the AIMExpo platform should contact an AIMExpo Account Manager
toll free at 855-MCShows (855-627-4697).
Stay tuned to the newly designed AIMExpoUSA.com website and keep up to date on the continued progress by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook by visiting the AIMExpo page, and “Follow” on Twitter: @AIMExpo. To receive monthly updates from AIMExpo about new features, free giveaways, interactive opportunities and new product developments, click here to subscribe to our monthly newsletter

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About the American Motorcyclist Association

Since 1924, the AMA has protected the future of motorcycling and promoted the motorcycle lifestyle. AMA members come from all walks of life, and they navigate many different routes on their journey to the same destination: freedom on two wheels. As the world's largest motorcycling rights organization, the AMA advocates for motorcyclists' interests in the halls of local, state and federal government, the committees of international governing organizations, and the court of public opinion. Through member clubs, promoters and partners, the AMA sanctions more motorsports competition and motorcycle recreational events than any other organization in the world. AMA members receive money-saving discounts from dozens of well-known suppliers of motorcycle services, gear and apparel, bike rental, transport, hotel stays and more. Through its support of the Motorcycle Hall of Fame Museum, the AMA preserves the heritage of motorcycling for future generations. For more information, please visit AmericanMotorcyclist.com.