Lyle Lovett joins Ride for Kids as National Spokesperson
February 21, 2013
The following is an industry press release...
Grammy-winning musician and motorcyclist Lyle Lovett has signed on as the 2013 National Spokesperson of Ride for Kids, benefiting the Pediatric Brain Tumor Foundation.
“All you have to do is meet some of these children that the Ride for Kids helps and it makes you a believer in what it accomplishes,” Lovett said. “The Pediatric Brain Tumor Foundation provides essential funding for research into pediatric brain tumors and really helps children and their families cope with that horrible disease.”
In his role, Lovett will record public service announcements for TV, radio and other media to shine a spotlight on children’s brain tumors.
The Ridefor Kids program is now in its 30th year of raising awareness and funds through a national series of motorcycle events. These fun-filled, family-friendly rides take place in more than 40 cities across the country and feature moving stories from local brain tumor survivors and their families.
“We are thrilled that Lyle Lovett is serving as our national spokesperson to raise awareness of one of the deadliest forms of childhood cancer,” says PBTF President and CEO Robin Boettcher. “As a longtime supporter of Ride for Kids, he understands that we’re riding for a reason. With his help, we’ll reach more motorcyclists and educate more people about the need to cure the kids.”
More than 28,000 children in the United States are living with the diagnosis of a brain tumor, and 11 more cases are identified each day. Motorcyclists have helped the PBTF make a difference to these children and their families by raising morethan $70 million since 1984. From developing improved treatment options to offering college scholarships to brain tumor survivors, the PBTF is dedicated to meeting the challenges of childhood brain tumors.
The 2013 Ride for Kids season opens on April 14 in Deerfield Beach, Fla., and San Bernardino, Calif. Learn more at www.rideforkids.org.
About Lyle Lovett
A singer, composer and actor, Lyle Lovett has broadened the definition of American music in a career that spans 14 albums. Coupled with his gift for storytelling, the Texas-based musician fuses elements of country, swing, jazz, folk, gospel and blues in a convention-defying mannerthat breaks down barriers. Lovett has appeared in 13 feature films, and on stage and television. Among his many accolades, besides the four Grammy Awards, he was given the Americana Music Association’s inaugural Trailblazer Award, and was recently named the Texas State Musician. Lovett has been touring in support of Release Me since its release in February 2012. Since his self-titled debut in 1986, Lyle Lovett has evolved into one of music’s most vibrant and iconic performers. His oeuvre, rich and eclectic, is one of the most beloved of any living artist working today.
About the American Motorcyclist Association
Since 1924, the AMA has protected the future of motorcycling and promoted the motorcycle lifestyle. AMA members come from all walks of life, and they navigate many different routes on their journey to the same destination: freedom on two wheels. As the world's largest motorcycling rights organization, the AMA advocates for motorcyclists' interests in the halls of local, state and federal government, the committees of international governing organizations, and the court of public opinion. Through member clubs, promoters and partners, the AMA sanctions more motorsports competition and motorcycle recreational events than any other organization in the world. AMA members receive money-saving discounts from dozens of well-known suppliers of motorcycle services, gear and apparel, bike rental, transport, hotel stays and more. Through its support of the Motorcycle Hall of Fame Museum, the AMA preserves the heritage of motorcycling for future generations. For more information, please visit AmericanMotorcyclist.com