AMA Awards Program

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AMA Award Winners

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• AMA Dud Perkins Lifetime Achievement Award

  The AMA Dud Perkins Lifetime Achievement Award was established in January 1970 and first presented to its namesake, AMA Motorcycle Hall of Fame member Dud Perkins. The annual award acknowledges the highest level of service to the AMA in any area of activity, and its recipients are individuals whose contributions are nationally recognized. 

  2013: Andy Goldfine
  2012: Jerry Abboud
  2004: Dave Despain
  2002: Patty Mills
  2000: Jim Hutzler & Carl Reynolds
  1998: Jim Nickerson
  1997: Trevor Deeley
  1996: Woody Leone Sr. & Bill Boyce
  1995: Dick Mann
  1994: Dave & Rita Coombs & Mike Farabaugh
  1993: Charlie & Joan Watson & Chuck & Sharon Clayton
  1991: Bob Frink
  1990: Roger Hull, Harold Farnam & Roxy Rockwood
  1989: Stan & Dorothy Miles
  1988: Joe Christian
  1987: Bee Gee & Duke Pennell & John & Bonnie Burnside
  1986: Hap Jones & Floyd "Pop" Dreyer
  1985: Bill Bagnall
  1984: Jim Davis
  1983: J. C. "Pappy" Hoel & Earl & Lucille Flanders
  1982: Al Eames
  1981: Lin Kuchler
  1980: Horace Fritz
  1979: Dot & Earl Robinson
  1978: Reggie Pink
  1977: J. R. Kelley
  1976: John Harley
  1975: Bruce Walters
  1973: William Harley
  1972: Tom Sifton
  1971: Soichiro Honda
  1970: Dud Perkins

• AMA Bessie Stringfield Award

  Created in 2000, the AMA Bessie Stringfield Award is named in memory of AMA Motorcycle Hall of Fame member Bessie Stringfield. It is presented annually to an individual who has been instrumental in bringing emerging markets into the world of motorcycling. 

  2013: Mark-Hans Richer
  2012: Gabrielle Giffords
  2003: Margaret Wilson
  2002: Rita Coombs
  2000: Patti Carpenter

• AMA Hazel Kolb Brighter Image Award

  The AMA Hazel Kolb Brighter Image Award was created in February 1987 and honors the accomplishments of AMA Motorcycle Hall of Fame member Hazel Kolb, the first woman to serve on the AMA Board of Trustees. It is presented annually to an individual or organization that generates good publicity for motorcycling. 

  2013
  

  • John English-for creating the Hatfield-McCoy Trails
  • Leff Moore-for creating the Hatfield-McCoy Trails

  2012

  
  

  • Bernie Bredbenner

  2005

  • Southwest Airlines Spirit magazine - for its positive portrayal of AMA Motocross and Supercross in the article "Dirty Job" (Paul Goldsmith, May 2005)
  • Nevada Commission on Tourism's "Wide Open" campaign - for its prominent depiction of off-highway motorcycles and ATVs in its television commercial, and for the corresponding depiction of street motorcycles, off-highway motorcycles and ATVs in its Open Roads highways magazine.
  • Transamerica's "Haircut" TV commercial - for its prominent depiction of motorcycle touring as a mainstream activity and an aspiration for financial planning.

  2004

  • Dirk Kempthorne - for using his visibility as Governor of The State of Idaho to promote motorcycling riding and safety.

  2003

  • Bill Dutcher - for the positive contributions Americade has made to motorcycling.
  • Kyle Petty - for his annual charity ride and his commitment to charitable causes.

  2002

  • Lt. Col. Duane "Digger" Carey - AMA member and Space Shuttle pilot who carried the AMA flag into space

  2001

  • Ken Griffey, Jr. - Baseball player for the Cincinnati Reds who portrays a positive image as a father/son motocross enthusiast.
  • Brian Neale - AMA member/author of "AMA Membership Has Its Benefits," published in the Chicago Tribune
  • Southern Company - annual report which featured then CEO, Bill Dahlberg, posing on a Harley-Davidson
  • Peter Michelmore - author of "Ride of Their Lives," published in Reader's Digest, story about Roy Hutchison, a motorcyclist and foster parent of a handicapped child
  • American Heritage - contained article, "Women on Wheels, which honors the Women in Motorcycling traveling exhibit

  2000

  • Barbara Schock and Tamara Tiehel for the production of the video, "My Mother Dreams the Satan's Disciples in New York."
  • Columbus Monthly for the article entitled, "Hog Heaven."
  • Dennis Read, author of the above article.
  • The Tonight Show for featuring Supercross on a live segment.
  • Forbes ASAP Magazine for publishing the article titled, "Speed Reading," in the April 3, 2000 issue.
  • AARP for running magazine advertisements showing the use of motorcycles in a positive way by retired persons.
  • Mastercard, Inc., for a television commercial depicting a retired couple using a motorcycle to tour China.

  1998

  • Power to Create, Inc., producer of "There Goes A Motorcycle" video.
  • Dave Hood Entertainment, producer of "There Goes A Motorcycle" video.
  • The Kansas Lottery, favorable TV ad, "Holiday Resolutions".
  • Barkley & Evergreen, advertising agency for "Holiday Resolutions".
  • AvMed Health Plan, favorable TV ad, "Bikers".
  • Chrispin Porter Bogusky, advertising agency for "Bikers".
  • Lyle Lovett, favorable article in American Way (8/1/97) also rider in South to Patagonia video.
  • Malcolm Smith, former racer, rider in On Any Sunday and South To Patagonia videos.
  • Dan Aykroyd, actor starring in "Soul Man" sitcom.
  • Scot Harden, Vice-President, Marketing & Communications, KTM Sportmotorcycles, principal in South To Patagonia video.
  • KTM Sportmotorcycles, principal in South To Patagonia video.
  • The Guggenheim Museum, "The Art of the Motorcycle" exhibit.
  • Angus S. King Jr., Governor of Maine, photo with motorcycle in Maine Tourist Guide.
  • Mazda, several positive TV ads

  1997

  • Ann Ferrar, author "Hear Me Roar".
  • Hallmark, Inc., "Motorcycle Chums", Xmas ornament.
  • The 7 Up Bottling Company, Xmas TV ad depicting motorcyclists delivering gifts.
  • DJM Post Production, New York, NY, 7 Up ad agency.
  • American Federal Savings Bank, positive TV ads.
  • Banik & Associates Advertising Design Inc., ad agency for American Federal Savings Bank.
  • PBS, for its series "Going Places" - Biking the Black Hills.
  • Al Roker, host of PBS series, Biking the Black Hills.
  • Engel Brothers Media Inc., producers of Biking the Black Hills.
  • Harrison Ford, People article (8/4/97) plus interview on Rosie O'Donnell show.
  • Rosie O'Donnell, favorable comments on her show.
  • The Lancaster County Magazine, positive article (July 97).
  • Sue Long, writer, Lancaster County Magazine article.

  1996

  • Andy Pargh, reporter for the NBC television network, for his segment that appeared on the "Today Show" featuring a variety of motorcycles.
  • NBC's "Today Show" for Andy Pargh's Gadget Guru segment
  • American Way magazine, a publication of American Airlines, for a favorable article on motorcycling.
  • Jim Petersen, author of a favorable article on motorcycling that appeared in American Way magazine.
  • The Women's Motorcyclist Foundation for their fund-raising efforts to aid in the research on breast cancer.
  • The Cross Island Motorcycle Club and Slavin/Schaffer Films for the recycling ad the appeared in a New York publication.
  • The Sharper Image catalog and to its founder Richard Thalheimer for the full page portrait in the catalog of Thalheimer on his Ducati motorcycle.
  • Slavin/Schaffer Films, agency for Cross Island Motorcycle Club ad.
  • Cosmopolitan Magazine, article "Fast, Fast Women" October 1996

  1995

  • The Franklin Mint Almanac and Mort Wood for a feature story on Wood's vintage motorcycle collection that appeared in the October/November 1994 issue of the magazine.
  • Drag racer Steve Johnson who promotes the sport of motorcycling through his work in school anti-drug programs.
  • Shav Glick, Los Angeles Times sports reporter, who has given several generations of motorcycle racers extensive coverage in one of the nation's most influential daily publications.

  1994

  • Senator Ben Nighthorse Campbell
  • Visa USA and BBD&O for featuring a Cleveland, Ohio Harley-Davidson dealership in one of Visa's ad campaigns.
  • The Christian Motorcyclist Association
  • SLM Fitness, William Cameron, and Tyee Productions for featuring motocross athletes in an info-mercial on the Gravity Edge training machine.
  • AV Entertainment, Inc., Emerson Glazer, and Greg Micallef for the television feature "Everyone Rides."
  • The Columbus (Ohio) Symphony Orchestra and its marketing director, Carla Hill, for CSO's use of motorcycles in their 1994 advertising campaign.

  1993

  • Women On Wheels motorcycle club.
  • The Employees of Harley-Davidson Motor Company for good publicity gained through Harley-Davidson's 90th Anniversary
  • Mary Hart, co-host of the television program Entertainment Tonight
  • The television program Entertainment Tonight
  • Pete DeLasho, producer of the MTV program Roadhog
  • MTV for the program Roadhog
  • Dr. Bob Meister, road racer

  1992

  • Montana Power Company for advertising favorably depicting motorcycling.
  • Flying Magazine for advertising favorably depicting motorcycling.
  • Pepsi-Cola for its Mountain Dew commercial favorably depicting motorcycling.
  • Hummel figurines, Goebel Marketing, and Pedone and Partners for advertising favorably depicting motorcycling.
  • Rae Tyson, writer for USA Today and to USA Today for positive motorcycle coverage.
  • Knights of Life Motorcycle Club, Chapter One, for press coverage of voluntary emergency medical services.
  • Mike & Dianne Traynor for Ride for Kids by Honda, a fund raising program which promotes motorcycle runs to raise money for childhood brain tumor research.
  • Mike & Dianne Traynor for their fund raising program which promotes motorcycle runs to raise money for childhood brain tumor research.
  • The Palm Beach Post for positive motorcycle journalism.
  • Bruce Goldberg for positive motorcycle journalism in The Palm Beach Post.

  1990

  • Merle Jacobsen, writer for The Washington Times.
  • Ron Davidson for his editorials on KBLL Radio, Helena, Montana.
  • The Motor Maids, a national women's motorcycle club dedicated to improving public acceptance of motorcycling.
  • Chris Pfouts, writer for New Choices Magazine.
  • Smith-Kline-Beecham and Grey Advertising for Geritol advertising favorably depicting motorcycling.
  • Roland Rowe, writer for People Magazine.
  • Catharine Rambeau for her internationally recognized motorcycle tour.

  1989

  • The Maine National Guard for a recruiting campaign favorably depicting motorcycling.

  1988

  • John E. Evans for his editorial on WESH-TV, Daytona Beach, Florida.
  • The Milwaukee Journal, Milwaukee, Wisconsin
  • Jeanne Mare Werle, Courtney Caldwell, Patty Mills, and Carol Auster, four women who conducted a coast-to-coast media tour on motorcycles sponsored by Discover Today's Motorcycling.
  • The California Highway Patrol for a public information campaign urging motorists to safely share the road with motorcyclists.

  1987

  • The Motorcycle Industry Council for its "Discover Today's Motorcycling" public information campaign.
  • Phil Schmit of Long Beach, California, and Charles Peretian of Paso Robles, California, for their contributions to an exhibit on motorcycling assembled in the Museum of American History, Smithsonian Institution.
  • Jay Leno for his favorable presentation as an active motorcyclist and entertainer.
  • Malcolm S. Forbes for his favorable presentation as an active motorcyclist and publisher.

  
  

• AMA Outstanding Road Rider Award

  The AMA Outstanding Road Rider Award is presented annually to an individual who has contributed to the promotion of the motorcycling lifestyle and the protection of on-highway motorcycling, and has consistently demonstrated leadership, hard work, and dedication to the AMA mission. 

  2013: Eric Trow
  2012: William Wollner
  2005: Ron and Jill Andrews
  2002: Piet Boonstra
  1997: Oliver Shokouh
  1995: Mike Traynor
  1994: Dennis Petersen
  1993: Richard Gray
  1992: Robert E. Higdon
  1991: Marilyn Vershure
  1990: Bob & Irene Capling
  1989: Jim Nickerson
  1988: Joe "Stroker" Barnett
  1987: Denis Petrie
  1986: Ken & Alinga Allen
  1985: Biff Morris
  1984: Tom & Jacque Wilson
  1983: Marc & Jeannine Beaulieu
  1982: Chip Golemon
  1981: George Westervelt
  1980: Joe Cook
  1979: Hazel Kolb
  1978: Ed Calman
  1977: John & Bonnie Burnside

• AMA Outstanding Off-Road Rider Award

  Established in 2012, the AMA Outstanding Off-Road Rider Award is presented annually to an individual who has contributed to the promotion of the motorcycling lifestyle and the protection of off-highway motorcycling, and has consistently demonstrated leadership, hard work, and dedication to the AMA mission. 

  2013: Robert Langley
  2012: Jay Hall

• Friend of the AMA Award

  Established in 2012, this award is presented to one or more in the motorcycling community, including clubs, companies, sponsors or partners, who have strongly supported the AMA mission and its programs.

  2013: Port Stockton
  2012: Robert Althoff