Allstate rolls out an Interactive Rider Risk Map with eye toward safety
May 20, 2013
The following is an industry press release...
Visit the map, flag a hazard to help spread the word and protect a rider.
WHO: Three motorcyclists are killed at intersections every day in this country. Last year, Allstate Motorcycle asked its Facebook fans to help spread the message by identifying dangerous intersections for riders. More than 1,500 people answered the call, giving Allstate a wealth of useful information to help prevent motorcycle crashes.
WHAT: Inspired by their responses, Allstate took a bold new step and created the Rider Risk MapSM – a simple Facebook app that lets you flag risky areas anywhere on the map, letting riders see exactly what spots to be cautious of or avoid. Available on the Allstate Motorcycle Facebook page, the map is open to all who want to help Allstate’s mission of making the roads a safer place to ride.
HOW: If you know of or have encountered a dangerous intersection on a ride – visit the map, flag the spot and upload comments and a photo to help others know exactly what to look out for if they’re in the area.
Riders can also flag blind curves, potholes and identify other hazards. The map will launch with the 1,500+ hazards Allstate Motorcycle Facebook fans previously identified.
WHY: The Allstate Rider Risk Map is just another way Allstate is protecting riders through its Rider Protection Project. Once is Never Enough (O.N.E) was the first initiative launched for motorcycle awareness in 2009 when Allstate was able to successfully help install more than one hundred temporary motorcycle caution signs at dangerous intersections for riders across the country. The next milestone for the project was in 2012, when Allstate worked hand-in-hand with local governments to install the country’s first permanent, standardized “Watch for Motorcycles” signs in 16 cities.
WHERE: Allstate Motorcycle Facebook Page – facebook.com/allstatemotorcycle