Ride for Kids fights childhood brain tumors by raising $3.8 million in 2012
January 30, 2013
The following is an industry press release...
America’s motorcyclists and families battling childhood brain tumors joined together to raise more than $3.8 million to support the work of the Pediatric Brain Tumor Foundation in 2012.
The Ride for Kids, held in 40 cities across the country, recognizes top fundraisers in four categories: Motorcycle business, motorcycle club/chapter, individual and special organization. The overall leaders for 2012 were:
- Northwest Honda of Houston was again the No. 1 motorcycle business, with its customers raising $291,754 for Ride for Kids events in Houston, Dallas, Lafayette, La., Albuquerque and Birmingham.
- Gold Wing Road Riders Association (GWRRA) TX-C was also a repeat winner from Houston. Its members collected $87,026 in donations at four Ride for Kids events to make TX-C the country’s top motorcycle chapter.
- Texan Sam Caine was the top individual fundraiser, with $81,413.
- The Caden Johnson Memorial Fund was the country’s top special organization, raising $57,192 in Dallas/Fort Worth.
“Children with brain tumors and their families had a lot to cheer about last year,” said PBTF President and CEO Robin Boettcher. “The motorcycle community, volunteers and sponsors helped us fund cutting-edge international medical research andprovide support, such as college scholarships for survivors. We’re gearing up for some exciting changes in 2013, and thank everyone for their ongoing support of our work to cure the kids.”
Program enhancements for 2013
Ride for Kids events are planned in 43 locations in 2013, including the 40 on the current schedule and three pilot rides to be announced later this year.
At each event, we will continue to draw for a new Honda motorcycle and other great prizes. Online registration and integrated personal fundraising pages are coming this spring. The early bird registration rate of $40 per motorcycle includes one ticket for the prize drawing. Walk-up registration (day of event) is $50 per bike.
A new prize redemption program will give fundraisers a greater selection of incentive items. Participants can earn a collectible event T-shirt for as little as $100. Depending on how much is raised, they will qualify for one additional incentive with a selection of great prizes offered at each fundraising level.
Thanks to our partners
American Honda is the presenting sponsor of Ride for Kids, and GEICO is our national insurance sponsor. Our supporters include Cycle World, Advanstar Communications and the International Motorcycle Shows.
This year’s Ride for Kids/Cycle World motorcycle drawing features a 2012 CBR1000RR donated by Honda and customized by Gregg DesJardins with assistance from Blue Cat (Roberto Serangeli), Performance Machine, Cycles 128, Bell Helmets, Leo Vince, Saddlemen, CRG and Dunlop. Get your chance to win online. No purchase is necessary to win, and the drawing is void where prohibited. See official rules for details. The winner’s name will be drawn in May 2013.
Riding to cure the kids
Pediatric brain tumors are one of the deadliest forms of childhood cancer, striking 11 American children each day. The Pediatric Brain Tumor Foundation works to eliminate the challenges of this killer disease by funding medical research and family support programs.
The Ride for Kids program has helped make the PBTF the world’s leading non-governmental source of childhood brain tumor research funding. We are also one of Charity Navigator’s highest-rated nonprofit organizations.