AMA Dealer Incentive Program

Share

The AMA Dealer Incentive Program rewards motorcycle dealers who support the AMA!

As the premier advocate for the motorcycling lifestyle, the AMA keeps more motorcyclists on the roads and trails, which directly benefits your bottom line.

That revenue becomes event more immediate and direct when you participate in the AMA Dealer Incentive Program, where you become the AMA’s partner in protecting the future of motorcycling for you and your customers.

There is no charge to dealers to participate in this program!

When you join the AMA Dealer Incentive Program, your dealership will receive a $15 rebate for every $49 AMA Membership you sell or purchase. (Rebates are paid monthly.) In addition, the AMA provides the following sales and service support to participating dealers:

• AMA member brochures/applications and marketing support materials
• AMA Dealer Incentive Program window decal
• Access to the AMA’s professionally trained call center staff for sales support and supply orders
• An AMA point of contact as long as your dealership participates in the program

Signing up for the AMA Dealer Incentive Program is easy. Just call AMA Membership Services at (800) AMA-JOIN to enroll in the AMA Dealer Incentive Program. Once you are enrolled, the AMA will assign you a unique AMA Dealer Number for rebate tracking and payment.

Dealer Program Responsibility

As a member of the AMA Dealer Incentive Program, you agree to the following:

• Offer an AMA Membership to any and all customers (only new members who have not been an AMA member during the preceding 12 months are counted in the Dealer Incentive Program).
• Encourage any customer purchasing a membership to enroll in the AMA automatic renewal program via credit card.** Note: Automatic renewal sign up is required for the customer to receive AMA Roadside Assistance.
• Ensure that all information on the membership brochure/application is complete and correct, including your assigned AMA Dealer Number.
• Return all completed membership applications to the AMA.
• Ensure AMA informational displays/brochures are placed in a prominent location.
• Display AMA Dealer Incentive Progam sticker in a prominent location on your dealership window.
• Contact AMA Membership Services at (800) AMA-JOIN to order more materials when needed.

**Members who opt for automatic renewal are alerted 30 days before their membership expiration date to remind them of their upcoming renewal. The member can cancel by calling AMA Membership Services at (800) AMA-JOIN. Otherwise, the membership is automatically renewed using the credit card provided at the time of opt-in. The current cost for a one-year membership renewal is $49.

AMA Roadside Assistance

AMA Roadside Assistance provides 24-hour roadside assistance for a member's motorcycles, automobiles, RVs and trailers on any road throughout the United States, Canada, Puerto Rico and Mexico. (Only members who sign up for automatic renewal of their AMA memberships receive AMA Roadside Assistance as part of this program.)

This will be a highly valued benefit of AMA membership for your customers, particularly those purchasing a new motorcycle. Here's what's provided: