Survey: U.S. households with a motorcycle climbs to 8 percent in 2018

Motorcycle Industry Council owner survey reveals more bikes in use

The following is an industry press release ...

IRVINE, Calif., Jan. 23, 2019 — If you’ve noticed more motorcycles tucked inside garages across the country, or parked out front, you’re not imagining things. Eight percent of U.S. households had at least one bike in 2018, the most ever recorded in decades of polling by the Motorcycle Industry Council.

Motorcycle households rose from 6.94 percent in 2014 (the last full survey) to a record 8.02 percent in 2018, an increase of more than 1.5 million homes. The United States Census Bureau’s most recent estimate put the number of U.S. households at 126,224,000. The MIC Owner Survey found that 10,124,400 of those homes had a motorcycle.

“The household penetration numbers have always been among the most important figures to us,” said MIC President and CEO Tim Buche. “We’re certainly happy to see more homes that have a motorcycle. Riders who talk about motorcycling to friends and neighbors help to inspire people who don’t yet ride.”

The number of motorcycles owned also reached record levels, according to the survey, jumping to 13,158,100 last year, an increase of more than 2.5 million motorcycles compared to 2014. It is even higher than the previous record from 2009 (11,704,500), which followed a long period of high-volume new-bike sales.

The estimated number of motorcycles in use rose to 12,231,000 in 2018, an increase of more than 2 million since 2014. And that number was more than 1 million better than the record figure from 2009, when 11,015,105 motorcycles were in use.

“Modern motorcycles are high-quality machines, enabling the pre-owned market to be a key part of the overall growth in the motorcycle and rider population,” said Jim Woodruff, secretary/treasurer of the MIC Board of Directors and COO of National Powersport Auctions. “The annual pre-owned market is actually three times larger than the new market. Used bikes appeal to many riders because there are so many options in terms of price and style.”

And what about riders who owned more than one motorcycle, or a home that had more than one rider and maybe more than one bike? The 2018 survey revealed that the number of motorcycles per household with a bike stood at 1.30, up slightly compared with 2014 when it was 1.23, but down compared to 1.53 recorded in 2009.

The percentage of motorcycles in running order was down 3 percentage points, from 96.1 percent in 2014 to 93 percent in 2018. But compared to a decade ago (94.1 percent) it was only down one percentage point last year.

“As used units become a larger part of the overall motorcycle population, it’s not surprising to see a slight decrease in the percentage of operating units,” Woodruff said. “Our research shows that the average age of a pre-owned motorcycle sold in the U.S. is approximately eight years old. Plus, vintage bikes are on trend now and many riders are keeping non-runners as part of their collection.”

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ ATV/ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at mic.org.