The following is an industry press release ...
MILWAUKEE (AUGUST 16, 2017) – Since 1903, Harley-Davidson has built motorcycles for one reason: to fulfill dreams of personal freedom. Launched today, the Motor Company’s new brand platform – “All for Freedom, Freedom for All” – celebrates Harley-Davidson’s enduring legacy and the pursuit of freedom that unites all. With a focus on the universal pursuit of independence, authenticity and the feeling of the open road, the new work is an open invitation to riders and non-riders across the globe to embrace their individuality.
The new platform comes to life via 30- and 90-second videos containing user-generated and filmed content. In the creative, Harley-Davidson shares moments captured on the open road by riders past and present from all walks of life: Check out the video here.
“‘All For Freedom. Freedom For All’” is part of our 10-year global strategy to build the next generation of Harley-Davidson riders,” said Sean Cummings, Harley-Davidson senior vice president of global demand. “As the leader in our industry, we are on a mission to grow the sport of motorcycling globally. To reach that ambitious goal, we need to increase our brand’s relevance and inspire new riders to experience the same freedom that all H-D riders feel in the saddle. This new work does that by celebrating the passion, freedom and emotional pull of the open road.”
To ignite a conversation about the thrill of riding, Harley-Davidson is enlisting its network of riders, influencers, dealers and employees on social media to post images and stories of why they chose to accept the invitation of the open road using #FindYourFreedom.
For more information, visit www.h-d.com or follow along at #FindYourFreedom.
About Harley-Davidson Motor Company
Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with cruiser, touring and custom motorcycles, riding experiences and events, and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel. For more information, visit www.h-d.com.