By Ashley Price
With growing attention to social media and other digital outlets, AMA Recreational Riding Assistant Manager Heather Wilson and AMA Marketing Coordinator Hannah Saunders offered recreational riding organizers some tips on the importance of promoting their events using social networks and other tools at the AIMExpo on Friday, Sept. 22 at the Greater Columbus Convention Center.
"We want to encourage our organizers to use various marketing avenues to promote their events," Wilson said. "If they don't promote, it may not be worth hosting their event because they won't get the monetary benefits or there will not be very many participants to enjoy all of their hard work."
AMA employees Hannah Saunders and Heather Wilson talk with promoters and track owners about the importance of flyer design.
In an hour-and-a-half seminar, Wilson and Saunders covered various free or low-cost mediums that organizers can use to share information about their events, such as fliers, emails blasts, websites and social media. They also shared strategic details on how to better use these media.
The two walked the audience through flyer design and including the necessary information, but not overloading the audience with too much information. They also covered the use of eye-catching designs. They also covered important details about posting on Facebook,such as creating a page for an organization instead of a personal profile, using Facebook events to promote rides instead of making individual posts, and what is good to post and when to post it..
"You want to make sure that people are excited about your event," Saunders said. "It's important that you make an event and share the information, but you're not posting too much. Usually, first thing in the morning, around lunch and in the evenings are the best times to get the most people to see your post."
Saunders and Wilson also shared pointers on email blasts, as well as how to gather email addresses from participants and when to send emails. They offered suggestions on what email systems to use, such as Mail Chimp and Constant Contact, and what information the emails should include.
Overall, both emphasized ensuring organizers use all the tools available to promote and share events with AMA members and the general public.
"Knowing all the different ways to promote an event and how to reach your audience is very important," Saunders said. ""The AMA is always happy to help our organizers."