The following is an industry press release ...
Moorpark, Calif. — The Fourth Invitational WHY WE RIDE to the Quail charity trek is in the books and went down as an unmitigated success—it drew more riders and raised more money than any of its previous iterations.
The ride, which took place on May 3, 4 and 5, began in historic Moorpark, proceeded to picturesque Pismo Beach, CA, then moved into the wooded hillsides and gorgeous valleys of Paso Robles wine country. Over 80 riders thundered along the most seductive canyon roads in California, arriving at the beaches of Monterey in time for The Quail Motorcycle Gathering. All proceeds raised went to the Pediatric Brain Tumor Foundation.
Brian Klock, of famed custom parts and bike shop Klock Werks, won this year’s Steve Moore Spirit of the Ride Award. The award is named after motorcycle enthusiast Steve Moore, who, when because of health complications couldn’t ride a bike, insisted on riding in the chase vehicle for the first Why We Ride to the Quail. He passed away before last years ride and posthumously had the award named in his honor.
The WWRTTQ Riders Dinner always features an inspirational speaker, and this year’s event featured a women’s riders panel on International Women Riders Day.
The panel included famed motorsports adventurist Wendy Newton, founder of Helmets n’ Heels; Samantha Moore; and Cindi Martin, a woman who always had the bug to ride motorcycles but didn’t get her license and first bike until she was 60 years old (after which, her husband promptly followed her example).
This was the fourth running of Why We Ride to the Quail, and the event has grown each year. The ride features some of the most exhilarating riding terrain California has to offer and culminates at the beaches of Monterey in time for The Quail Motorcycle Gathering. A full one-third of entrants for this year’s ride were new, building on word-of-mouth raving by past and returning riders and growing a community of like-minded people that feels like a large, extended family.
Participants in the charity ride enjoyed a bevy of perks (in addition to the awesome ride), including cocktails and vittles at the WWR Riders Dinner, gift bags, special guest speakers and VIP access to The Quail Motorcycle Gathering, including a private ride to the event, exclusive parking and private lounge access.
This year’s Riders Dinner also featured a silent auction composed of items from sponsors, including a Paul Yaffe–designed hand-engraved and hand-painted Harley-Davidson Fat Bob Tank-Half. Other sponsors donating items for auction were Harley-Davidson, Dave Thom (Collision and Injury Dynamics), Dolfo Winery, Mark Gamo (D73 Leather Co.), Tri-County Powersports, Patricia Lelie, Nuviz, Simi Valley Cycle, Rokform, and others. And, of course, all funds raised went to benefit the kids via the Pediatric Brain Tumor Foundation.
The fundraising for the Pediatric Brain Tumor Foundation continues for the next year with a short documentary released on Go Fund Me. Everyone is encouraged to watch and share this fifteen minute documentary and if so moved make a donation 100% of which goes directly to the Pediatric Brain Tumor Foundation.
Preparations are already underway for next year’s big fifth-anniversary ride, and, if the growth curve of this event is any indication, it should prove to be the biggest yet.
About Why We Ride
Why We Ride Films is the production team behind Why We Ride, a feature length documentary film. Since its December 2013 release, it has quickly become the most critically acclaimed motorcycle movie of all time. Independently distributed by producer/director Bryan H. Carroll and producer James Walker—recipients of American Motorcyclist Magazine’s 2014 Motorcyclists of the Year award—Why We Ride’s aim is to use the power of cinema not only to entertain but also educate, inspire and celebrate the world of motorcycling with audiences worldwide. To learn more about Why We Ride, visit WhyWeRide.com.