AMA Motorcycle Hall of Famer Erik Buell has joined forces with an international team to launch a new company called Fuell that focuses on “urban mobility.”
Specifically, the company plans to initially offer an electric motorcycle and an electric bicycle for city dwellers to use to get around.
“Faced with saturated cities—pollution, traffic jams, noise—and the arrival of new regulations limiting internal combustion engines, the founding idea of Fuell is to offer a complete and unique selection of innovative, electric and attractive two-wheeelers to cover all the needs for urban ‘macro-mobility’—city journeys that require a personal vehicle to cover distances greater than 3 miles—and, therefore, replace cars and public transportation,” the company says.
“Fuell wants to put freedom and emotion back into urban travel by offering riders something different, innovative, upgradeable and attractive,” the company says.
Buell is best known as the founder of the Buell Motorcycle Company. A national AMA road racer and a chassis engineer for Harley-Davidson, Buell left Harley in 1982 to pursue his dream of building his own racing motorcycle. His first bike was a two-stroke AMA Formula One racer called the RW750 that he completed in 1983. When the AMA dropped the Formula One road racing class, Buell turned his attention to building the first world-class sport bike designed and built in America. That led to the production of the Buell RR1000, using a Harley-Davidson engine. Buell’s small company expanded to a major manufacturer when Harley-Davidson bought into Buell in 1994.
In Fuell, Buell is the chief technical officer.
Fred Vasseur is cofounder. Vasseur founded Spark Racing Technology in 2012, which develops hybrid and electric powertrains. The company says Spark was created to coincide with the launch of the FIA Formula E Championship, a revolutionary and entirely electric series that began in 2014. In 2017, Vasseur joined Sauber as Team Principal of the F1 Team and CEO of Sauber Motorsport.
The chief executive officer is Francois-Xavier Terny who owned a consulting firm.
“Since 2008, Francois-Xavier continued his path as an entrepreneur, investing time and money in several start-ups including motorcycle ventures,” the company says. “With an advanced take on design and new ideas and approaches to manufacturing, sales, marketing and distribution, he brings design directions, disruptive thinking and operational management to Fuell.”
The company is taking pre-orders for the Flow, which is an electric motorcycle, and the Fluid, which is an electric bicycle. The first motorcycles are expected to be delivered in late 2020; the first bicycles after August 2019.
The Flow is available in 11kW (125cc equivalent) or 35kW versions, priced at $10,995 and $11,995. It will have a range of 150 miles, a fast charge of 30 minutes, and will weigh less than 400 pounds. Zero-62 mph will take just 2.7 seconds. The company says the modular design allows for easy upgrade of the battery, the wheel motor and the charging system.
The motorcycle also will feature a magnesium monocoque chassis, 50 liters of storage, inverted telescopic front forks, a single-sided swingarm, a disc brake and ABS. The front tire is a 110/70-17 while the rear is a 140/70-17.
The Fluid is an electric bicycle with a range of 125 miles, with a maximum speed of 20 mph or 28 mph depending on which version is purchased. Price: $2,299 to $2,849.
For more information, go to fuell.us.